Bio
"Ideas inspired by bravery are like pawns in chess. They can be eaten but they can also start a winning game."
Johann Wolfgang Von Goethe
Bio
"Ideas inspired by bravery are like pawns in chess. They can be eaten but they can also start a winning game."
Johann Wolfgang Von Goethe
Biography
Bio
Biography
Bio
Giovanni Cuzari was born in Belluno on 2 September 1967. From the early age he developed a passion for motors; he approached four-wheel racing and rally competitions to which he added a growing interest in sponsoring and communication activities.
The racing environment allowed Cuzari to come into contact with leading sportsmen, including Valentino and Graziano Rossi, with whom he gradually approached the world of two-wheel racing. It was also in this context that he started a project that would lead him to compete at the highest levels of the MotoGP World Championship, acquiring a decade of experience in the motor sport sector.
The great attention to the creation of communication projects for the partners and the "know-how" acquired have led Giovanni Cuzari to excel in the motorbike sponsoring market, which enjoys one of the best "quality-price" rates in racing.
In 2009, from the ashes of Hayate, the Forward Racing Team was born and Media Action, a company of the Cuzari group, took over the management of the team with enthusiasm embracing the new philosophy of the Moto2 category: racing at the highest levels, but within an economically sustainable context.
2012 is the turning point with the entry of Team Forward in MotoGP with rider Colin Edwards. The Team follows a path of growth in the premier class until the conquest, in 2014, of the Open MotoGP crown with Aleix Espargaró who gets an incredible Pole Position and a stratospheric second place in the GP of Aragon.
Season 2015 is marked by an important collaboration with the VR46 Riders Academy through two very promising riders, Lorenzo Baldassarri and Luca Marini (Valentino Rossi's brother), which marks another milestone in the history of the Forward Racing Team. The pool of young riders supported by Valentino Rossi's academy is a guarantee of competitiveness and professionalism that have paid off with the podiums and the victory of Baldassarri at the GP of Misano.
The close understanding between the Team and the VR46 Riders Academy, aims at the growth of the riders with the goal of building value over time through a close collaboration between the structure of the Team and the support of the Academy.
The team finds its strength in a cohesive staff and a solid structure that has been improved over the years while maintaining its cornerstones: qualified and prepared technicians who, working with passion, give their best within the team and provide the riders with their experience.
A well-structured team becomes the basis for success in sporting competition and to make it a familiar and pleasant environment, as well as competitive, space is given to all those activities, including non-championship and winter activities, which contribute to "team building" as a form of aggregation and deepening of interpersonal relationships.
In 2018 Cuzari chose to undertake an ambitious new project: to bring the World's most prestigious and most successful motorbike brand back to the World Championship: MV Agusta.
This is how the MV Agusta Reparto Corse Forward Racing was born, taking to the track for the first time with the new F2 participating in the 2019 Moto2 World Championship.
His words: "I've been chasing this dream since the days of Claudio (Castiglioni). Many times I insisted to come back with MV Agusta in MotoGP, and when Giovanni took his father's place, I often urged him to believe in such an ambitious project. He finally did, and today, 42 years later, we will take the first step with our MV Agusta Moto2 prototype. I am very excited, but aware that this is only a first step and that there is still a lot of work to do. I've had the opportunity to get to know the Centro Ricerche Castiglioni, the true heart of MV Agusta, and now I'm certain that we don't lack anything: the passion and professionalism of the group led by Paolo Bianchi, combined with my wonderful team, whom I thank individually, is definitely the right mix to be able to aim for the best. Today's event is a starting point to take this brand back to the top. I would also like to thank all those who have supported and are supporting this project, now the word passes to the stopwatch".
The young project shows the first results thanks to the speed record of 301.8 km/h recorded by Stefano Manzi on the Philip Island circuit. The team closes the season with a fourth place scored by Stefano Manzi at the Valencia GP.
The 2020 season sees for the second year F2 racing on the Moto2 World Championship circuits with riders Simone Corsi and Stefano Manzi. The young rider of the VR46 Riders Academy closes the season with an amazing Pole Position on the circuit of Valencia.
Among Cuzari's goals is the opening of a MV Agusta monobrand store in Ticino.
In 2021, the season opens with the return of Lorenzo Baldassari as MV Agusta Forward Racing team rider alongside Simone Corsi. New entry in the Team for some European Grand Prix will be Tommaso Marcon, a young rider who will make his experience during the season with the F2.
In 2022 he lined up Simone Corsi and Marcos Ramirez always in the Moto2 category
Mission
Mission
Mission
Mission
The Cuzari Group companies are professionals in the sports marketing and media communications sector. The experience gained in more than fifteen years of activity provides clients with a solid base on which to build sports activities, promotional, marketing and PR events, balancing these initiatives on the needs of partners and developing strategic synergies with suppliers.
Investment objectives are easily identifiable and understandable thanks to the communication conveyed through the world of sport.
The working group that has been created is able to guarantee the right positioning of the clients' brands according to market interests. The reference targets thus become a detail that contributes to positioning the company within specific sectors, contributing to the development of business-to-business exchanges that become the basis of the relationships that the partners carry out in their product development activities.
Motorbike racing in the World Championship is an ideal setting for presenting the brand and the company. Race weekends turned into special social occasions for presentations and for extending one's network. The hospitality is the perfect setting for meetings and to forging new investment opportunities, giving meetings with partners an extra boost inside the paddock atmosphere.
"Your brand is our mission" is more than just a motto: the mission is to develop a partnership through a service that optimizes the client's investment by making sports sponsorship a key part of the marketing strategy.
Our mission is to take care of your brand
Milestones
Milestones
Milestones
Milestones
Communication
Communication
Communication
Communication
“Stopping advertising to save money is like stopping the clock to save time" (Henry Ford)
The world of motor sport offers the possibility of communicating and transmitting positive messages thanks to the values that characterize and animate it. Unlike other sporting disciplines, racing generates a real racing experience in its own right. A race weekend is an opportunity for customers and sponsors to create connections that develop over the course of the days that make up the Grand Prix event.
The hospitality becomes a key point in the marketing approach. The business spaces, made available to partners at all European circuits, are dedicated to networking in an exclusive and prestigious context.
The Cuzari Group companies offer their know-how to the clients to develop relationships with the media, companies and suppliers.
Communication strategy is becoming increasingly important in the process of allocating financial resources, business planning, etc. In today's sporting environment, it is essential to activate a public relations system that supports the company in maximizing the results generated by sponsorship in order to connect with its target audience.
Sports marketing in the MotoGP is an excellent and effective communication tool that can offer real advantages for companies; the world of sport is a constantly growing market that uses a direct and simple language, capable of conveying positive messages across linguistic, cultural, demographic and geographical barriers.
It is a creative and competitive tool that lends itself very well to support countless marketing activities: it ensures brand visibility and increases brand awareness, helps raise the brand profile and revitalizes its potential.
Fixing one's image in the mind of the consumer with positive associations and a winning image attracts new market segments, develops commercial relationships and opens up new channels, thus expanding distribution possibilities.
MotoGP reaches a worldwide audience, which ensures a very high return for those who choose it: the world's main television stations dedicate an ever-increasing number of hours to the sport.
Consolidated experience makes Cuzari Group companies ideal for sports sponsorships, using the sport tool as a communication platform to expand clients' business.
Events
Eventi
Events
Eventi
Dedicating oneself with passion to the development and elaboration of innovative communication strategies is the key to satisfying the needs of one's partners. For this reason, the organization of events represents a privileged opportunity for contact between sponsors, dealers, the media and the public.
Giovanni Cuzari and his staff have more than ten years' experience in organizing Motor sport events that have attracted the participation of big names from the worlds of two- and four-wheelers and from show business. The variety and wealth of content that has followed one another over the years makes it one of the strong points of the Cuzari group's expertise.
Special Italian Livery
The MV Agusta Forward Racing Team celebrates the Mugello Grand Prix with a tribute to the Superveloce 75th Anniversary. A tricolor livery inspired by the bike that made the history of the Varese-based brand.
Team presentation 2021 – Race On Ice
On the occasion of the Team presentation, one year after the spread of the Covid-19 pandemic, the MV Agusta Forward Racing Team organizes a Covid-free event, swabbing the limited number of guests, providing U-Masks and keeping a safe distance in an environment sanitized by ASkyClean and creating a Pure Air Zone thanks to air purifiers supplied by U-Earth. The presentation will take place in the wonderful setting of the Cinema Mont Blanc, at the foot of Mont Blanc. During the two-day event guests will also have the opportunity to drive on Courmayeur's kart track or climb the Skyway to enjoy the breathtaking view of Europe's highest peak.
Ethical Project in collaboration with the State Police
Thanks to the presence of police rider Simone Corsi, during the entire 2020 season the MV Agusta Forward Racing team will support the "Never drink and drive" ethical project by supporting the athletes of the Fiamme Oro Motociclismo, which reaches its peak during the double Grand Prix at the Marco Simoncelli Circuit in Misano Adriatico, during which the two riders have the honor of racing with the livery of the Polizia di Stato.
Team Presentation 2020
The Team presents the line-up for the 2020 season at the evocative location of 55 Milano.
Leading the evening Vera Spadini and Sandro Donato Grosso, godmother of the evening Laura Barriales to present the riders Simone Corsi and Stefano Manzi. Special guests, in addition to MV Agusta President Timur Sardarov, Giacomo Agostini also took the stage to wish the riders a good season.
10 Years Party
On the occasion of the Grand Prix of San Marino and Riviera di Rimini, the team celebrates its 10th anniversary in the Moto2 World Championship, and the party is held at the Lido Riviera in Misano Adriatico.
Special Italian Livery
As every year during the Grand Prix of Mugello the team takes to the track to celebrate Italy with a livery inspired by the Italian flag.
Team Presentation 2019 – Mv Agusta is back
After 42 years, Team Forward Racing represents the return of the famous Varese-based brand to racing. The MV Agusta F2, which will race in the Moto2 World Championship this season, is presented at Garage Italia in Milan. Presenting the riders Stefano Manzi and Dominique Aegerter are Vera Spadini and Sandro Donato Grosso.
Team Presentation 2018
The presents the new riders for the season: Stefano Manzi and Eric Granado at the San Pietro Cafè in Milan.
MV Agusta 50 Special livery
In anticipation of MV Agusta's imminent return to the World Championship, the team celebrates the Misano Grand Prix with a livery that echoes the lines and colours of Giacomo Agostini's famous MV Agusta. The bike is presented at the Samasara in Riccione, special guest Giacomo Agostini who unveiled the bike together with Luca Marini and Lorenzo Baldassarri.
Special Italian Livery
Sixth round of the 2017 Moto2 World Championship. Particularly important weekend for the Forward Racing Team, being the first of the two home GPs of 2017. For this event, the team decided to run the 21 laps of Sunday's race with a special design inspired by the national tricolor.
The Unveiling - Team Presentation 2017
The Forward Racing Team presented its riders, colors and sponsors, not to mention some news regarding the 2017 season, at "The Room", in Milan. The presentation was held by Laura Barriales, well-known model and TV presenter, born in Spain.
Monza Rally Show
The unmissable appointment with the rally cars. Unique event of its kind since 1978, when the circuit decided to give its spectators the excitement of the special stages, sees rally and track racing specialists challenge each other in addition to the protagonists of the world of entertainment and other sports disciplines.
Stars & Stripes
Event organized on the occasion of the San Marino and Riviera di Rimini GP 2016. During the evening presented by Cristina Chiabotto, the special liveries with which Lorenzo Baldassarri and Luca Marini competed in the Moto2 race were unveiled. The design of the Forward Racing Team Kalex was inspired by the American flag in memory of September 11, 2001.
Flower Power Forward Party
The most colorful party of the 2016 MotoGP season will be held in the paddock of the Assen circuit. The Hospitality area of the Forward Racing Team was decked out for the occasion in a hippie style location to give life to an aperitif open to guests, partners and all the people working in the paddock. DJ sets, a rich buffet and many flowers recreated the famous Flower Power atmosphere.
Race On Ice
A fun and exciting event/car race on ice designed to celebrate the beginning of the motorsport season together with champions of sport and entertainment. On the tracks of Livigno, competitors and sponsors also compete in food and wine "tests", typical of the area and fun activities such as quad bike and sled races, always with a healthy spirit of competition.
Forward To The Future - Team Presentation 2016
Team Forward Racing, in the beautiful setting of The Room, Milan, presents the drivers, the livery, the team and the sponsors for the 2016 season. Cristina Chiabotto, godmother of the event, presents the evening with a large group of journalists, sponsors and guests.
Sponsorship
Sponsorship
Sponsorship
Sponsorship
Sport in marketing is an experience provider: it identifies and determines the target consumers and generates a two-way connection between company and target. The purpose of the event is above all to create emotional value for the brand or company. The sports event therefore offers a different communication option; by participating in a special and personally relevant moment in the life of consumers, sponsors can deepen relationships and interactions.
The main objectives that can be pursued by participating in a sports event are:
Enriching your company's communication by stimulating emotional involvement
Associating the sporting values of the event with your stakeholders
Having a modular tool available, adaptable to the different needs of the sponsoring company
Privileged access to the media
Communication on several levels
Possibility of achieving a better cost/branding ratio
Giovanni Cuzari's companies have always worked alongside sponsors right from the project definition stages, supporting the company from the determination of the communication budget, to the structural management of the project and finally to the analysis of the client's critical success factors, in order to correctly interpret the client's objectives, wishes and expectations in the whirlwind world of sports marketing. With the same methodology, sports teams, event organizers and distribution channels are selected and analyzed, verifying the real availability and capacity, not only to attract sufficient media coverage, but also to ensure coherence to the client's image and harmony with its objectives. With a focus on the concept of the team, we look at motorbikes as a tool that brings investors together and creates contact points that leave room for B2B.
Investing in MotorSport means:
Brand visibility
Guaranteeing your brand a successful outcome
Development of business relations
Opening up new markets
Product image and recognition
Increased sales and consumer loyalty
Speaking simply and directly to the whole world
Fixing its image in the memory of the consumer
All this within the framework of a show that involves and excites
Partners
Partners
Partners
Partners
XERJOFF: Prestigious brand of luxury perfumes. Created by Sergio Momo and Andrea Tessitore in Turin about ten years ago, Xerjoff combines the natural perfection of raw materials, constant research, craftsmanship and the expertise of the most important master perfumers to create fragrances that transcend the olfactory dimension, resulting in a unique and luxurious universe.
QUOJOBIS: The point of contact between people and work. The company's approach combines a focus on sustainability with a culture of innovation. Through careful and constant monitoring of the labor market, the company is able to promptly grasp the evolution of demand and the needs of companies, translating them into new services and specializations.
EALIXIR was born in Italy in 2018, thanks to the intuition of Enea Angelo Trevisan, an entrepreneur who has been active in the digital sector for more than ten years. The Ealixir team is made up of high-profile professionals from the world of web, management and communication, who guarantee the constant updating of the products and services offered to clients, and lawyers specialized in the management and protection of digital identity and rights related to information technology.
FANTACALCIO is the online platform that allows fans to organize and manage virtual teams made up of real footballers, chosen from those playing in the tournament to which the game refers (e.g. Serie A, UEFA Champions League, World Cup, European Championship).
ENGINE: The brainchild of Paolo dalla Mora, a fashion and spirits entrepreneur, ENGINE celebrates an imaginary world of fuel and petrol cans, motocross races and high-speed stories.
BAOMARC The Baomarc Group can carry out and manage various steel and aluminum machining processes - particularly roll forming and stretch bending - with equipment designed and built by companies within the Group. The development of the entire process is conceived and industrialized in-house.
ARTLANTIS Thanks to its many years of experience, Artlantis guarantees excellent results in terms of the aesthetic and functional performance and durability of its products. The company's long-standing passion for the processing and transformation of adhesive plastics enables it to constantly find the best solutions for innovative, high-quality products.
HACKER: From its passion for IT, the company excels in the field of programming. For more than 10 years it has been dealing with new and cutting-edge realities, constantly increasing and renewing its IT knowledge and specializing above all in networking systems and web programming.
DUEPUNTOZERO Born from the passion and perseverance of a group of professionals, for over 10 years duepuntozero deals with communication and marketing with a 360° approach. Its activities are aimed at all small and medium-sized enterprises in Italy and abroad. The company operates mainly as a strategic business consulting company and in the recruitment of qualified personnel.
958 SANTERO The plant produces wine from grapes grown on the five Santero farms, but also from grapes purchased from over 300 local winegrowers. The production capacity of the winery is close to 18 million bottles per year, placing Santero among the leaders in the wine market.
U-EARTH specializes in air quality. An invisible problem, but one that has very real effects. An innovative solution comes from biotechnology. Many solutions on the market use ventilation to manage air exchange. However, especially in the professional sector, ventilation is not enough - you need to sanitize. U-Earth devices capture all particles that would never respond to gravity and ventilation and destroy them naturally through a process of digestion.
ALS - Your trusted company. The well-being of the car starts with the fuel: quality fuel makes the vehicle last longer, and so do motor oils. Every day, therefore, the company strives to provide the best product at the most competitive price on the market. The service stations are open 24 hours a day to offer customers a complete and safe service at all times.
MECCANICHE VELOCI The watch is just an object. Unless it carries a story. A true story. In the case of Meccaniche Veloci, it is a lifestyle, based on passion, freedom and respect. Passion for what you do, for the world of engines and mechanics, a source of joy and emotions. The freedom to be oneself, naturally expressed in the iconic design of its timepieces. Respect for the customer, to whom the company is committed to excellent and uncompromising manufacturing quality.
SERVIPAN offers the best services in tourism and hotels. Servipan designs and creates high-end tourist assistance services, proposes customized solutions that are constantly supervised thanks to a capillary structure and organizational capacity acquired over time.
TECNOSYSTEM is positioned and established for years in the market of industrial automation, during its activity the company has developed innovative projects in both industrial and agricultural field bringing electronic automation on various agricultural machinery but not only, lately the tecnosystem has focused its core business on research and development, with the aim of acquiring a share of the market in the industry 4.0 and the world of the internet of things.
ITALIKA A registered trademark dedicated to the assembly and marketing of Italikas (motorbikes) in: Mexico, Guatemala, Honduras, Panama and Peru. With more than 3 million customers Italika has come to revolutionize the market, in record time has become the best-selling brand and has generated a phenomenon never seen before. Italika gives the best for its customers, the two distinctive features: a certified brand and a socially responsible company.
Website: www.temporary.it
Temporary Spa, Employment Agency, is one of the first Italian agencies specialized in the search, selection, training and management of human resources. Temporary has a capillary presence on the territory and is present with its branches in the main Italian capitals; this allows it to best satisfy the specific needs of client companies and to offer workers a wide range of work opportunities.
Website: www.lavorint.it
Lavorint is a leading Italian company in the provision of integrated solutions for Human Resources management. Lavorint offers dynamic responses to the changing needs of the labor market and its operators, both individuals and companies. The diversification of the solutions and, at the same time, the strong synergy of the resources involved are a guarantee of flexibility and functionality, the key to accessing a targeted, punctual and tailor-made response.
Website: https://www.britishinstitutes.it
BRITISH INSTITUTES The largest English school in Europe, with over 150 locations throughout Italy, a wide selection of courses and solutions, a history and great experience in the field of education. British Institutes is the answer for all those who want to know and learn the "universal" language: English, for a professional update, for a school or university exam.
Website: http://www.came.com/it/
Came is a group known both in Italy and worldwide, which has been operating in the home and building industry for over forty years. Cutting-edge technology, reliability, efficiency and design are among the principles that guide the company in planning and implementing technological solutions not only to meet today's needs, but also to anticipate the demands of the future.
Website: http://www.sanpietrocafe.com
San Pietro Cafè,Enoteca e Bistrot, is located in Milan, in Corso Buenos Aires 6, a few steps from the "Porta Venezia" Metro station. The café, on the ground floor, offers a cafeteria and restaurant service; from breakfast to dinner, the kitchen offers high quality dishes to satisfy all types of customers. On the first floor is the Enoteca San Pietro, which stocks biodynamic and organic wines from the Tenuta San Pietro di Tassarolo (AL), the Gavi DOCG area and the birthplace of more than 950 of the most prestigious and sought-after wine labels currently on the market.
Via Lugano 2, 6982 Agno, Lugano, Switzerland
Phone: (+41) 91 610 2050